EPIPHANY
Increase Profitability -Make Every Interaction Intelligent.
INTRODUCTION
Epiphany CRM is comprehensive customer relationship management software that integrates marketing, sales, and service. Its built on the industry’s most advanced, service-oriented architecture, based on the Infor Open Architecture, a service oriented architecture platform.
This solution is designed to drive intelligent customer interaction. It provides an ecosystem for intelligent customer interactions at every point with a focus on serving large and mid-size companies.
Epiphany powers deep customer insights and optimizes each relationship from both a income generation and customer retention viewpoint. Epiphany enables global organizations to align touch points, processes and technologies around the most valuable company asset – the customer.
The Epiphany software suite is a family of modular CRM applications designed to assist the largest -consumer-oriented companies like telecommunications, retail financial services and insurance industries.
FEATURES AND ADVANTAGES
The CRM solution offers real-time customer information and decision management. The Key features are:
Marketing: delivers inbound and outbound marketing capabilities that streamline the campaign activity and create real-time customer profiles which can be analyzed to identify high-impact offers at the time of customer interaction.
Sales: provides sales force automation and opportunity management capabilities that facilitate customer conversations by driving intelligence into every customer interaction.•
Service: serves as the basis for personalized contact center operations, giving customer service representatives a unified view of customers
Infor’s Epiphany CRM software system helps companies; •
• Run campaigns that align with your customers’ preferences•
• Tightly integrate marketing across all inbound and outbound channels•
• Increase sales productivity by providing customer insight•
• Manage marketing and sales resources more efficiently•
• Turn contact centers into profit centers
MODULES•
E.piphany Marketing: This includes: Campaign Management, Interaction Advisor, Event-Driven Marketing, E-Marketing, Marketing Management, Insight for Marketing.
• E.piphany Sales: Connected Sales, Lead Management, Mobile Sales, Telesales, Interaction Advisor for Sales, Insight for Sales.
• E.piphany Service: Contact Center, Customer Support, Service Center, Dialogs, E-mail Response, Web Self-Service, Interaction Advisor for Service, Insight for Service.
MARKET REVIEW
Epiphany CRM has the user interface that is not user-friendly and it lacks content management capability. However it has a strong presence in the following industries:
• Aerospace and Defense•
• Automotive OEM•
• Automotive Supplier•
• Chemicals
• Consumer Packaged Goods – Beverage,
• Tobacco•
• Consumer Packaged Goods –
• Food Products•
• Consumer Packaged Goods – House, Health, Beauty Products
• Electronics and Semiconductors•
• Hi-Tech (Computers, Communications, Office)•
• Industrial Manufacturing•
• Industrial/Heavy Equipment and Machinery•
• Medical Devices•
• Miscellaneous Manufacturing•
• Pharmaceuticals
