TOP TEN CRM MODULES : Functionality and benefits ,Part II

E-COMMERCE CRM

E-commerce CRM solutions enable organizations to enhance customer loyalty and improve their profitability. The E-commerce software empowers the customer with a personalized, online experience and convenience of self service.

The functionality delivers a strong and practical experience and acts as a mechanism to stimulate the sales and development of the company. It brings in innovation, superior customer focus, strengthens sales, and reduces cost.

The application supports the entire, e-commerce life cycle: E-commerce, E-marketing, E-Support, and Web Analytics. It supports complete sequence of activities, from initiation of the order to payment processes and delivers a user friendly, synergistic selling and self-services experience. It provides an easy, upgrade path to the entire, CRM application.

E-commerce: The solution empowers the customers to browse Catalogs, Pricing & Promotions, Keyword & Faceted Search, Product Comparison, Related Products, Product Recommendations, Product Configuration, Shopping Cart & Checkout, and Integrated Chat.

The software streamlines the total sales and order life cycle right from order initiation to completion. It offers an array of online-selling processes, comprising of order placement, quote, pricing and contracts management. It also aids interactive selling and configuration, web auctions, and selling via partners.

E-marketing: This module facilitates the marketing efforts, support demand and customer loyalty processes via Internet. The functionality of the solution supports complete, content & catalog management cycle, execution of campaigns, segmentation of customers, and store locator.

E-service: This is a channel which supports the e-service life cycle, from service visits, logging complaints, registering a product. It also enables users to check order status, manage accounts and payments.

Web channel analytics: With the assistance of this tool, the users can perform analysis across the extent of sales, service and marketing from a Web outlook. Furthermore, it can track and manage Web response to target customers and support future- marketing activities. The application has ability to maximum efficiency of the processes for the success of Web shop and online content.

Key Benefits of CRM E-Commerce Solution:

The functionality of this software sculptures around the client and makes a buying decision just a click away. It provides following key benefits:
• Increase sales and expand market reach by making more relevant offers.
• Personalized and Convenient Selling experience.
• Saves Time by giving an approach to find and buy products.
• Enhance customer loyalty.
• Increase conversion rate.
• Reduce the cost of sales and support by delivering reliable and accurate product, pricing, and customer data across all consumer touch points.
• Boost orders size.
• Accelerate- marketing processes with increased visibility and control
• Drive consumer demand with targeted- marketing messages.

E-BILLING CRM

E-Billing solution streamlines operations by providing the ability to host online interactive and personalized bills with different payment options. It enhances the customer experience and strengthens commitment by becoming an intrinsic mean of communication .It brings customers to the company’ Web site to view timely, personalized, and content in a reliable, private, and secure environment.

E-Billing Manager: E-Billing Manager enables organizations to deliver users and business buyer’s comprehensive, online access to bills and invoices. Customers receive an access to view online bills and multiple payment options. The solution enables delivery of E-Bills to the customers, along with highly secured, round the clock access to online bills. The interactive statements can be generated and delivered in both HTML of PDF.

Furthermore, Online Payment option generates receipts and enhances the effectiveness of the whole cycle. With online Eco-friendly Account Management, organizations operate Paperless, and lower printing and mailing costs.

Communication Billing Analytics: The CRM provides an analysis of cost to management as well as the individual employees to analyze, gives insight into utilization by navigating and recognizing modes and patterns across multiple views of their own, distinctive structure. The solution creates precise, historical and trend reports across billing period’s .It conducts probability analysis and provides fast, accurate updates between business organizations and reports. Distributes access to information throughout the company with hierarchical and role based reporting features.

E-Statement Manager: This solution is active in delivering interactive and personalized e-account statements to business and individual user/ clients. The application is useful in cost-effectively presenting different kinds of statements like commission, insurance, credit card based on the necessity of the company/ management. The software supports cost reduction with the use of paperless Statements—save printing and postage costs with the online-only statement options.

E-Payment Manager: This interface enables users to make payment online using different payment options. It adds convenience and improves service with secure payment options. Accelerates payment processing, speed up cash receipts and lower-cash float. The solution supports Paperless Accounts and contextual customer service.

Easy Pay Manager: The software enables organizations to receive payment within the time lines via different payment channels like customer service representatives, IVR/Web. As a result, Easy Pay streamlines collections systems and processes.

It increases organizational efficiency, provides reliability and confidence to the customers. It models different arrangements for collecting payments.

INVENTORY MANAGEMENT CRM

Automating inventory in the CRM life cycle provides a corporation competitive advantage and leads to an array of satisfied customers. It empowers the companies to have a tighter control of stock level and thus cut on inventory cost. The users can see updated inventory levels on the web stores.
This application automates the entire CRM Inventory Management system:
Warehouse Management: This software streamlines the shipping process by organizing the warehouse using bins, to track the location of each item in stock. This enables the shipping and handling employees to locate and process the orders faster. This also streamlines the re-stocking process, by generating a list of goods received. One can manage a single warehouse or multiple and can be organized as per the stakeholder needs.
Cost Management: In order to maximize profits one needs to calculate accurately different cost (material/import), allocate overhead to inventory receipt. Hence this tool empowers the organization to work out the logistics by accurately calculating the landed cost.
Inventory Replenishment: The solution provides intuitive control over inventory replenishment. It ensures that enough stock is in hand to fill anticipated orders, but keeps excess inventory to a minimum. The user gets an ability to manage stock based on the anticipated demand (Lead time, Seasonal-based demand). The users can set up rules to manage refilling by creating and ordering the required items.
Customer and Volume Pricing/Multiple currency: With the assistance of this tool, the users can assign different prices for different types of customers. For example, one can set up different pricing for wholesale, retail or online sales. As per the necessity of the company, the application has a capacity to set up and calculate pricing in different currencies.
Integration: While creating new inventory items, the software enables users to determine the attributes, such as pricing, captions, images and more. The users have a clear visibility into inventory levels along with statistics on the ordered quantity.
Multi Location Inventory Management: This solution empowers users to manage inventory at different locations. It has an ability to select the warehouse which can fulfill the order commitment. The users can also generate inventory report and receive information on the inventory at a particular location.
Invoice Management: With Inventory Management CRM, the users can track outstanding invoices, customize invoice print layout and manage multiple invoice templates for different product lines. The solution automatically generates Total Cost by adding items, cost, and taxes on the invoice. E-invoices can be sent to customers.
Key Benefits of the Inventory CRM Management solution:•
• Streamlines the inventory management system, ensuring faster and accurate deliveries.•
• Great solution to manage and organize warehouses.
• Helps to accommodate volume and special orders.
• Powerful tool for Inventory analysis and profitability calculation.
• Easy to transfer stock.
• Inventory restocking-refilling process gets easy to manage.
• Control over inventory.
• Reduce inventory cost.

Madhvi

Madhvi is a Business Analyst living in NASHUA, New Hampshire.

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