SUGAR CRM
INTRODUCTION
Sugar CRM’s solution offers a single application for handling customer interaction across different lines of business, with emphasis on growth in European.
Sugar CRM offers multiple options for deployment consisting of on-demand, on-premise and appliance-based solutions in order to meet customers’ integration, configuration and security requirements.
An enormous amount of Sugar’s success attributes to its relationship with Microsoft in 2006. This created interoperability among Sugar and Microsoft’s Windows Server, operating system, Active Directory and SQL Server database.
FEATURES AND ADVANTAGES
Sugar CRM offers three editions designed to help companies in different stages of growth.
• EXPRESS: CRM essentials for up to 10 users•
• PROFESSIONAL: Advanced CRM for small & medium-sized businesses•
• ENTERPRISE: CRM for the most demanding business.
Features offered are:
• Core Sales
• Marketing
• Support and Collaboration
• Dashboard
• Sales Forecasting
• Reporting
• Mobile
• Customer Portal
Sugar CRM Advantages:
Affordability: Excellent CRM solution for organizations with budget constraints.
Open source customization and comprehensive program. It comprises of appropriate- training program, source code, documentation, training programs and a fairly active group that supports the success of open source efforts.
MODULES
• Sugar Sales Management includes lead, account and opportunity management
• Marketing Automation includes campaign management and email marketing
• Customer Support includes case management and incident tracking
• Reporting
• Collaboration
• Platform
MARKET REVIEW
Sugar CRM is placing an emphasis on European growth. Clint Oram, the company’s Co founder, has relocated to Dublin, Ireland to open the company’s first European sales office and assume the role of General Manager of Sugar Europe.
As per the company statistics, its open source product set has been widely adopted across Europe, particularly in France, Germany, Ireland, the United Kingdom and the Netherlands. Also, about one-quarter of its commercial customers are located in Europe, and more than 30 percent of Sugar Open Source downloads take place in Europe.
Main Competition comes from:
Commercial competitors: Entellium and Salesforce.com.
Open source competitors: Anteil Open CRM, Camp Ware Cream CRM, Centra View CRM, Com Piere CRM, Dark Horse Centric CRM, Ohio edge CRM, Open-App Sell Win CRM and Open Source CRM Project.
