Two words define CRM: CUSTOMER CYCLE
Customer Relationship Management (CRM) is a business conviction that involves identifying, understanding and providing superior solutions for your customers in the context of a relationship which improves customer satisfaction and maximize profits. CRM is about understanding, anticipating and responding to customers’ needs.
Since we are in the information (technology and knowledge age), there is a growing demand for adept CRM software solutions because studies have shown that a decent CRM package can increase sales by as much as 40-50%!
A strong CRM suite is a must-have in today’s business world if one wants to develop, manage, and increase your business because CRM helps organizations retain customers and at the same time expand customer base.
Any businesses, large or small needs a CRM solution that is a perfect fit for them since CRM solutions can be used out of the box or customized.
Most popular CRM Applications may be delineated as:
1. Oracle Siebel CRM
2. SAP
3. Microsoft Dynamics
4. Sales force
5. Sugar CRM
6. Aplicor
7. Zoho CRM
8. Right Now
9. Epiphany
10. Maximizer Software
